You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics
Further information concerning the terms and conditions of use and data privacy can be found at http://www.google.com/analytics/terms/gb.html or at https://www.google.de/intl/en_uk/policies/. Please note that on this website, Google Analytics code is supplemented by “anonymizeIp” to ensure an anonymized collection of IP addresses (so called IP-masking).
1. Our website is using Google AdSense, an online advertising service of Google Inc. ("Google"). Google AdSense is using so called "Cookies", text files which are saved on the computer of the user and make it possible to analyse the usage of the website. Google AdSense is also using so called Web Beacons (invisible images). With Web Beacons information like the visitor traffic on our website can be evaluated. The information about the usage of our website (including your IP address) and the delivery of advertising formats, generated via Cookies and Web Beacons, are transferred to a server of Google in the USA and are saved there. These information can be passed on to contracting parties of Google. Google wont bring together your IP address with other saved data of you.
2. Users are able disable the installation of Cookies from Google AdSense in different ways:
a) with specific changes within your browser software;
b) by disabling interest-based ads at Google;
c) by disabling interest-based ads of the providers which are part of the Self-Regulatory campaign "About Ads";
d) by disabling it with a browser plugin.
The settings described in b) and c) are deleted, if you delete your cookies via your browser settings.
Source: www.datenschutzbeauftragter-info.de (Translated to English by Sebastian Foth - Software Solutions)